Natura brings you the new Matte Powder foundation from the Una line, available in 12 shades to celebrate beauty in all its forms. With a formula that blends a soft matte finish and all-day comfort, it delivers natural, lightweight coverage for any occasion.

For this launch, we crafted films and stills to capture the foundation’s sensory experience, bringing its unique feel to life through vibrant visuals. Our goal? To showcase what only your skin can truly sense—refined texture, smooth coverage, and cutting-edge technology behind every drop.

We teamed up with Inobi agency, sharing creative direction to merge art, innovation, and a fresh perspective. Together, we built a story that feels as natural as the product itself.

To make it real, we used advanced liquid and particle simulations in Houdini, creating fluid 3D visuals that mirror the care and quality behind the formula. Every detail was fine-tuned to make the experience feel as smooth and effortless as the foundation itself.

The result is more than a campaign—it’s an invitation to feel the product before you even touch it.